Q&A

Common questions and answers.

  • HOW IMPORTANT ARE WEBSITES?

    Is your business just starting, or has it been for years without a website? You might be wondering: do I need a website?

    The truth is that there has never been a better or more important time to create a website: Not convinced?

    Reasons for having a website:

    1. Over 90% of people search online for local businesses
    2. A website is often the first point of contact
    3. A website makes you look professional
    4. A website establishes your place in the industry
    5. A website enhances word of mouth marketing
    6. A website allows you to target potential customers with Google Ads
    7. A website lets you showcase your products and services
    8. A website encourages customers to contact you
    9. A website allows visitors to read text in their language
    10. A website ensures your success over the long term
    11. A website may increase the value of your business

    Without a website, your business is invisible to potential customers.

  • OUR SERVICES

    Welcome to our budget-friendly, full-service web boutique!

    WHAT WE DO:

    1. Website Design
    2. Website Maintenance (Hosting & Upkeep)
    3. On-Demand Support

    Note:  We do not create or support e-commerce sites.

    WHAT LANGUAGE:

    We are fluent in English, French, German, Greek, Italian, and Spanish. Unless otherwise agreed in writing, our communication language is English. You may utilize Google Translate to read our emails in your preferred language.

  • INSIDER TIPS

    IT ALL COMES DOWN TO THE 1ST IMPRESSION. GET IT WRONG AND LOSE POTENTIAL CUSTOMERS. DO IT RIGHT AND GAIN TRUST!

    • A website is often the first and only point of contact
    • Visitors decide in seconds if they trust a website
    • Visitors stay on average less than half a minute at a website
  • AVOID ROOKY MISTAKES

    Resist the urge to fill your site with information that no one will read. Avoid cluttered menus, distracting text, or other unnecessary elements. 

    AVOID THE TEMPTATION TO CREATE A WEBSITE BY YOURSELF. Cutting corners won’t save you money and may have the opposite effect. The most important part of your website is the homepage headline and the underlying text and image. Unless you’re highly skilled in web design and marketing you may be better off hiring a professional consultant. An expert will be able to add value that will be felt for years to come.

    GO FOR A WORDPRESS WEBSITE, an open-source giving you complete control over every aspect of your website and online presence. 

     Your website must be RESPONSIVE enabling it to adjust to any size of the screen.

  • OUR DESIGN PHILOSOPHY
    Web design

    WE CREATE WEBSITES THAT REALLY WORK.

    The behavior of internet visitors has dramatically altered in the last few years.

    1. Visitors decide in split seconds if they trust a website
    2. Visitors have on average an 8-second focus span
    3. Visitors stay on average less than half a minute at a website

    Overloaded designs, cluttered menus, the abundance of information, confusing messages, attention grabbers, etc are things of the past. Today’s leading websites are clean, simplistic, and yet sophisticated. Imppact websites are part of this trend and embed the latest in marketing psychology. They are clean, look great, convey your message in an instant and leave a positive long-lasting impression.

    CREATING A SIMPLISTIC WEBSITE TAKES A LOT OF TIME AND EFFORT NOT UNLIKE CREATING THE SLOGAN OR THE LOGO OF A COMPANY. Imppact employs 2 senior Swiss consultants (university degrees in marketing & psychology) to analyze your website and define its artistic expression and business message.

  • DESIGN PROCESS & TECHNICAL FEATURES

    DESIGN PROCESS

    After sharing some basic information related to your business, one of our team members will coordinate the process from start to finish. Expect your website to be ready in 8-10 business days.

    TECHNICAL FEATURES

    imppact design
    • Advanced responsive design. Responsive web design is about creating web pages that look great on all devices! A responsive website will automatically adjust to different screen sizes such as desktop, laptop, tablet or phone.
    • WordPress Content Management System. WordPress is an open-source content management system used by over 40 percent of all websites, making it the most popular solution in use. WordPress allows users to extend the features and functionality of a website with add-on software (plug-ins). Today, there are over 50,000 plugins available. We use only premium paid ones for their consistent updates.
    • Easy to use admin area
    • Elementor page builder
    • Built using PHP best coding practices & standards and CSS built with SASS.
    • Modern design
    • Multilingual compatibility
    • Custom logo and favicon support
    • SEO optimized (Search Engine Optimization is a method of improving website traffic)
    • 404 (A 404-page error is returned when pages have been moved or deleted)
    • About & Services
    • Contact details (phone, email, hours, and address)
    • Social media links
    • SEO optimized (Search Engine Optimization is a method of improving website traffic)
    • 404 (A 404-page error is returned when pages have been moved or deleted)
    • Website speed optimization
    • Website security hardening & firewall
    • Privacy policy
    • Cookies notification and GDPR compliance

    Extra features (available upon request)

    • File download (PDF, Video, .zip, .doc, and more…)
    • Image gallery
    • Q&A section
    • Extra about & services
    • Team member profiles
    • Team member biographies (uploaded in a pop-up)
    • Google Map
  • EXPANDING MY WEBSITE

    Your website has endless possibilities to expand. View a sample of an extended website here.

    Popular sections include About Us (Classic), Specialisation, Expertise, Team, Contact, Google Map, Blog, Newsletter, and more. See below for some screenshot samples.

    SPECIALISATION

    Services

    TEAM MEMBERS

    Team members

    CONTACT FORM

    Contact form

    GOOGLE MAP

    Google map

    To extend your website simply contact support.

  • MAINTENANCE (HOSTING & UPKEEP)
    Website hosting

    Our maintenance package removes a major complexity for you as a website owner. It includes 2 services at the price of 1: Swiss Hosting & Upkeep. It also allows us to service your website and provide on-demand support without interrupting your work.

    HOSTING

    When you pay for hosting services, you are simply renting storage space on the internet. Choosing a reliable hosting company can be challenging to say the least. We provide our Hosting & Maintenance service exclusively with Altus Hosting on servers located in Switzerland.

    UPKEEP

    Most websites today are created with software that needs to be kept up to date for security and performance reasons. This means regularly (usually once a month) updating the core CMS as well as any plug-ins.

    Our upkeep tasks include:

    • Updating the website whenever Google and other search engines introduce new standards
    • Updating the server whenever security patches are available
    • Updating plug-ins whenever new versions are released
    • Paying royalties for updates of premium plugins
    • Installing & maintaining an SSL Certificate
    • On-site SEO optimization
    • Monitoring broken links
    • 365-day uptime monitoring
    • Performing weekly backups of your websites in case the worst happens: a virus or a hacker
    • Free re-installation of your website through the latest back-up
    • Three business emails forwarded to your personal email address (no emails are kept on the server)
  • DOMAIN NAMES

    WHAT IS A DOMAIN NAME?

    A domain name is the address of your website that people type in the browser URL bar to visit your website.

    In simple terms, if your website was a house, then your domain name would be its address.

    Examples of domain names are:
    google.com
    wikipedia.org
    youtube.com
    bmw.com
    facebook.com

    WHERE CAN I BUY A DOMAIN NAME?

    At a domain name registrar.

    A domain registrar is a company that sells domain names that aren’t currently owned and are available for you to register. A simple search on a domain registrar’s page should tell you if the domain name you want is available and how much it will cost.

    For .com domain names, we recommend namesilo.com.

    For country extensions like .ch, .fr, and .it, we recommend name.com.

    HOW DO I POINT MY DOMAIN NAME TO IMPPACT’S SERVERS?

    To point your domain name to imppact’s servers, in your domain name’s DNS settings, change the nameservers to:

    ns1.imppact.com
    ns2.imppact.com

    If you selected our domain name registration service, we will take care of this task for you. You can also ask your domain name registrar for assistance with this task.

  • ON-DEMAND SUPPORT

    No monthly plans, no hidden fees no commitments. Pay only if and when you request our services. You get excellent customer support and follow-up.

    How it works:

    1. You open a ticket requesting service here.
    2. We will study your request/s and get back to you within two business days with an estimated cost.
    3. You decide whether to go ahead or not.

    Typical service requests include domain name, logo, text, video, blog, newsletter, technical issues, etc.