In the last few years, web design has changed radically. Large corporations have understood the altered behavior of internet visitors and started to give their new homepages a clean and minimalist look, more than often utilizing hand-drawn friendly images.
Note that:
- Visitors decide in split seconds if they trust or not a website!
- Visitors have on average an 8-second focus span.
- Visitors stay on average less than half a minute at a website.
- Visitors hardly ever read the text of a website.
- 90% of consumers search for business online!
Conclusion:
- Web designs require more marketing psychology than technology.
- A website is often the first and only point of contact.
- Having a website is more important than ever.
- Overloaded web designs is a thing of the past.
- It all comes down to the 1st impression. Get it wrong and lose potential customers. Do it right and gain trust!
Imppact websites are clean but sophisticated, look great, convey your message in an instant and leave a positive long-lasting impression. But make no mistake: Creating a simplistic website takes a lot of time and effort not unlike creating the slogan or logo of a company.
Tips:
1: Resist the urge to fill your site with information that no one will read. The most important part of your website is the homepage headline and the underlying text. Getting those 5 sentences right is far more difficult than you may realize. By the time it is done properly several hours will be gone!
2: Resist the urge to fill your site with additional features and functionalities. Test drive your website for a week or two and if you believe that you need to add more features or functionalities visit our more section. Your website is expandable and the sky is the limit. No need to rush.
3: Resist the urge of “saving” costs by trying out your technical or writing skills. Unless you are a web designer, installing a website and dealing with domains and registrar may translate in frustration. The same might occur with trying to create a catchy homepage headline a well drafted underlying text or choosing a decent image. Leave it to a specialist.