Questions & Answers

Is your business just starting, or has it been for years without a website?
You might be wondering: do I need a website?

The truth is that there has never been a better or more important time to create a website: Not convinced?
Reasons for having a website:

1. Over 90% of people search online for local businesses
2. A website is often the first point of contact
3. A website makes you look professional
4. A website establishes your place in the industry
5. A website enhances word of mouth marketing
6. A website allows you to target potential customers with Google Ads
7. A website lets you showcase your products and services
8. A website encourages customers to contact you
9. A website allows visitors to read text in their language
10. A website ensures your success over the long term
11. A website may increase the value of your business

Without a website, your business is invisible to potential customers.

Welcome to our budget-friendly, full-service web boutique!

WHAT WE DO:

1. Website Design
2. Website Maintenance (Hosting & Upkeep)
3. Brand identity creation
4. Promotion

Note:  We do not create or support e-commerce sites.

WHAT LANGUAGE:

We are fluent in English, French, German, Greek, Italian, and Spanish. Unless otherwise agreed in writing, our communication language is English. You may utilize Google Translate to read our emails in your preferred language.

It all comes down to the 1^st impression. Get it wrong and lose potential customers.
Do it right and gain trust!

• A website is often the first and only point of contact
• Visitors decide in seconds if they trust a website
• Visitors stay on average less than half a minute at a website

Resist the urge to fill your site with information that no one will read. Avoid cluttered menus, distracting text, or other unnecessary elements. 

Avoid the temptation to create a website by yourself. Cutting corners won’t save you money and may have the opposite effect. The most important part of your website is the homepage headline and the underlying text and image. Unless you’re highly skilled in web design and marketing you may be better off hiring a professional consultant. An expert will be able to add value that will be felt for years to come.

Go for a WordPress website, an open-source giving you complete control over every aspect of your website and online presence. 

 Your website must be responsive enabling it to adjust to any size of the screen.

DESIGN PROCESS

After sharing some basic information related to your business, one of our team members will coordinate the process from start to finish. Expect your website to be ready in 8-10 business days.

WE CREATE WEBSITES THAT REALLY WORK

The behavior of internet visitors has dramatically altered in the last few years.

1. Visitors decide in split seconds if they trust a website
2. Visitors have on average an 8-second focus span
3. Visitors stay on average less than half a minute at a website

Overloaded designs, cluttered menus, the abundance of information, confusing messages, attention grabbers, etc are things of the past. Today’s leading websites are clean, simplistic, and yet sophisticated. Imppact websites are part of this trend and embed the latest in marketing psychology. They are clean, look great, convey your message in an instant and leave a positive long-lasting impression.

Creating a simplistic website takes a lot of time and effort not unlike creating the logo or slogan of a company.  imppact employs 2 senior Swiss consultants (university degrees in marketing & psychology) to analyze your website and define its artistic expression and business message.

“A picture is worth a thousand words” is still relevant to today’s web design. Visitors are attracted to illustrations faster than text and photography.  Drawings give the site a unique feel, making your site look more friendly, trustworthy, and balanced.

Hand-Drawn websites attract a lot of attention and if done correctly can look simply amazing!

However, it may not reflect your business’s identity.  In that case, you can opt for a traditional website.  See an example of a pet clinic here.

Our web designs can be expanded by adding countless features and functionalities to meet any of your needs. View “Smart Plus” for inspiration. We have you covered all the way.

Smart Plus

Great content is not a luxury, it is a necessity!

The best websites are customer-friendly. They are designed to provide the information visitors seek and to present it in an interesting and organized manner. Since your homepage is the most common entrance to your website, it should describe how customers will benefit from your products or services. If visitors can not quickly figure out what’s in it for them, they will leave the site!

Our writers will make sure that the home page conveys the essence of your business in an instant.  If you would like to hire imppact to write your website’s text, contact us.

WHAT IS A DOMAIN NAME?

If you compare your website to a house, then your website’s URL is its address. As in the real world, the better the neighborhood the more expensive the address. Similarly, a short, memorable .com domain conveys confidence, prestige, and trust.

Examples of domain names are:
Amazon.com
Insurance.com
Booking.com
Hotels.com

WHERE CAN I BUY A DOMAIN NAME?

At a domain name registrar.

A domain registrar is a company that sells domain names that aren’t currently owned and are available for you to register. A simple search on a domain registrar’s page should tell you if the domain name you want is available and how much it will cost.

For .com domain names, we recommend namesilo.com.

For country extensions like .ch, .fr, and .it, we recommend name.com.

HOW DO I POINT MY DOMAIN NAME TO IMPPACT’S SERVERS?

To point your domain name to imppact’s servers, in your domain name’s DNS settings, change the nameservers to:

ns1.imppact.com
ns2.imppact.com